Make the Most of Your Advertising Budget With Media Advertising!

What exactly is media advertising and how does it help increase revenue? Is media advertising worth every cent you spend on it? When you are looking to make revenues grow and your business, having a budget that is allocated for advertising is one thing that should always be considered. Getting your products noticed and your brands recognized and chosen over the competition is what advertising is all about. How you use your advertising budget can make or break your goals for earning the kind of revenues your company wants and needs. This means that it is then important that you make the right choices when it comes to the mediums you choose to advertise your products.

Media Advertising
If you are to define media advertising, it is basically any form of advertising that uses various forms of media–television, radio, newspapers, posters, outdoor advertising, you name it–it is part of media advertising. The many different mediums you can use when it comes to advertising your brand and your company can help boost your brand’s popularity and in effect, help boost sales, which is what media advertising is all about. Depending on the budget your company may have for advertising, you can choose various media advertising forms to get your message across and to get your product moving and converting into sales and revenues.

How to Make the Most Out of Your Advertising Budget
Whether or not you have a huge budget for media advertising, it is important for you to try and make the most of what you are allocated for advertising. This can be done with what is called Advertising Media Planning. Advertising media planning entails the dissemination of the advertising materials and messages you have and what mediums you will use to do this.

There are a whole lot of mediums that you can use to get your message across to the people you want to patronize and buy your products or services and knowing which mediums suit your chosen demographics for certain products you have will easily help you make the most of your advertising budget. Consider this. If you were to choose between a costly outdoor advertising billboard along a stretch of road that your chosen demographic does not travel on to a cheaper signage post in a stadium or on a wall that you are sure people who will use and need your product will see, which once would you choose, the more impressive yet more expensive medium, or the cheaper yet more effective media advertising choice that is being presented to you?

Different Media Forms You Can Choose From
There are a number of many different media advertising forms that are not that costly but are very effective in getting the job done. If you find that your budget does not allow you to put up a billboard or a similar type of outdoor advertising in a prime area, try to find a cheaper alternative down the road that will give you similar opportunities to boost your sales but is within your budget. There is the printed signage you can place in a stadium, posters and banners that you can hang on blank walls and other similar advertising mediums that are not as costly but just as effective.

You can find out more about your media advertising [] options like outdoor advertising and others like it from adpHence.


Top Reasons To Advertise – Top 9 Reasons You Should Advertise

1. Awareness = Existence. Little to no advertising means you are generating little to no awareness about who your company is and what you offer. FACT: Buyers are always more aware of the companies with the most aggressive marketing. It doesn’t matter how great your product or service is if nobody knows about it! Basically put, if you don’t advertise, and do it frequently and effectively – you don’t exist.

2. Your image defines you.(TM) Your advertising puts you in a unique position to personally design your own corporate identity and create how the outside world views your company. Your company’s brand relies heavily on your corporate identity and advertising. If designed correctly, you can use your advertising to position your company as a leader in your industry, neutralize negative publicity and PR, and expose your competitors weaknesses while highlighting your strengths.

3. Potential customers are ready to listen. Are you talking? About half of consumers buy an item within one week of deciding to make the purchase, but the actual purchase time is typically unplanned. As an example, say you decide to buy a new refrigerator. For the next week, you are not only willing to listen to advertisements but eager to in order to see what your options are to find the best deal. They will soak in your advertising like a sponge in order to help them decide where to buy.

4. If you’re not First – You’re Last. Simmons Research concluded that consumers believe buying a familiar brand usually guarantees approval while buying unfamiliar brands is risky… Keep in mind also that a large percentage of consumers postpone buying and spend a lot of time comparing prices, quality, and service. For these consumers, you want your advertising to consistently reach them throughout their entire decision-making process. Your goal is to become the First Familiar brand that comes to mind when they are ready to buy.

5. INTENTION is nothing without ACTION. An occasional advertisement may help in terms of generating some awareness but it will do little in terms of creating sales. Potential customers may know who you are, and may intend to use your products/services one day, but that’s not going to keep you in business. Consistent advertisements designed with a call-to-action such as limited-time sales, coupons, and promotional codes that expire give consumers in the “I’ll have to do that one of these days” phase an incentive to act now.

6. Advertising creates traffic, which increases sales. Advertise to drive traffic to your store, website, or any service location. Once your prospective customer is present you can us limited-time promotions and other call-to-action advertising locally to increase impulse and point-of-sale purchases. A National Retail Federation survey found that for every 100 items consumers plan to buy, they make an additional 30 unanticipated purchases!

7. Advertising SAVES you Time and Money. A significant number of sales are lost simply because the consumer didn’t have enough knowledge of the product and all of their available options. You can use your advertising to educate the consumer about your service/product’s features and its benefits. Knowledgeable consumers save you time and money by comparison shopping first and often already know what they want reducing your direct selling costs, the costs associated with hiring additional salespeople, and the time spent selling it to them.

8. Invest in your success. Consistent advertising gives you an advantage over competitors who reduce or eliminate their advertising. A survey of more than 3,000 companies found that advertisers who expanded or at least maintained a steady level of advertising over a five-year period saw their sales increase an average of 100%, whereas companies that reduced advertising grew at less than half that rate.

9. Learn from the pros. Copy Success. Simply put, effective advertising works. Successful businesses are usually consistent and aggressive advertisers. A common excuse from small business owners is “The BIG businesses can afford to advertise, but we’re just a small company.” Our response is this – What came first, the chicken or the egg? Sure, some of these big businesses started out with large investment capital, but consider this perspective: Perhaps they were small, gained momentum, and continued to grow because they understood the importance of and utilized their advertising. They out-advertised their competition in order to gain their position, and then have continued to advertise to maintain that position.

© Copyright 2009. Effective Advertising Solutions LLC

Brian Holmes is the President and Art Director for Effective Advertising Solutions LLC. EAS specializes in helping small and medium-size companies improve their company image and make their print and internet advertising more effective. They offer a wide range of services for corporate identity including logo design, business cards, letterheads, envelopes, and more. Graphic design services, print advertising, and full-service printing including the design and printing/placement of magazine ads, postcards, brochures, flyers, CD and DVD covers, book covers, inserts, and more. EAS offers complete direct mail packages including design, custom mailing list setup and purchase, printing, and shipping. EAS offers web design, internet advertising, website hosting, search engine optimization, and Google AdWords setup and maintenance. EAS can create a unique advertising campaign tailored to help you dominate over your competitors and solidify your position in your industry. Our clients’ success is our top priority! Remember, Your image defines you! Let EAS help you define it effectively. Visit us online at


Online Advertising Strategies

Online advertising is all about getting your website in front of the people who are interested in your product or service. There are a number of different ways in which a website can get itself advertised on the web like contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, integrating pop-ups on a visited site, advertising networks, and email marketing, including email spam. In most cases it will prove preferable to include a variety of types of media and different versions of online advertisement.

Search Engine Advertising is a method of placing online advertisements on Web pages that show results from search engine queries based on keywords and phrases entered by internet users or potential buyers. The three biggest sources of this type of advertising are Google, Yahoo. Search engine advertising works on the simple principle of supply and demand.

Contextual Advertising, also known as content-targeted advertising is based on keywords in the surrounding content or context, which means that your advertisement is shown on a Web site that is ‘in context’ to your specific product or service. This advertising technology works by publishing your text or rich media advertisement on the relevant affiliated Web sites that best match your selected targeted keywords or channels. This is usually less profitable than search advertising which is based on user intent expressed through their keywords.

There are three common methods of purchasing online advertising space for various types of advertising tools:

* Cost Per Click also referred to as the Pay Per Click means that payment for advertising is proportional to the number of unique clicks on advertising banners. Cost Per Click differs from Cost Per Visit in that each click is paid for regardless of whether the user makes it to the target site. Either a flat-rate or a bid-based pricing scheme one can choose from for a Cost Per Click ad. A drawback to the Cost Per Click advertising model is that it can be compromised by click fraud.

* Cost Per thousand impressions means that the method of payment is based on the number of views. This advertising model is generally reserved for websites with high traffic volume (more than one million pages viewed per month). The total price paid in a Cost Per thousand impressions deal is calculated by multiplying the Cost Per thousand impressions rate by the number of Cost Per thousand units. For example, one million impressions at $10 Cost Per thousand impressions equal a $10,000 total price.

* Cost Per Action or acquisition, also be known as or Cost Per Lead means that payment is based on performance, and is a common method in affiliate marketing programs. In this advertising scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. According to industry observers, this is the best type of rate to pay for banner advertisements and the worst type of rate to charge.

Online advertising is so flexible and cost effective that even small businesses can afford to look into advertising online as in many types of ads there is no pay unless there are results. This type of strategy can make advertising very cost effective, especially for those who do not have large advertising budgets. Online marketing services are incomplete without online advertising, without the powerful advertising marketing can never be successful.

In this world of businesses the need of online advertising company is crucial. An online advertising company can play a major role in assisting its client companies advertise their products on the Internet and reach their target audience. The future of online advertising and online advertising companies looks bright and very exciting to be sure.